4 in-store tech trends shaping 2022

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2022 largely means a return to brick-and-mortar retail as the wave of COVID-19 pandemic restrictions and store closures ends.

Given the pullback in e-commerce spending and lower sales by retailers amid inflationary pressures, overall tech budgets may not be as high as they once were. This puts in-store innovation in a bind.

According to a July report by CB Insights, global retail technology investment fell 43% to $13.2 billion in the second quarter of 2022, compared with about $23 billion in the first quarter of 2022. Additionally, retail tech deals fell 21% sequentially, with only seven companies going public, compared to 11 in the previous quarter.

However, in-store technology and innovation isn’t completely dead. Shoppers may have loosened their online buying habits somewhat, but brick-and-mortar stores are not immune to the persistence of digital transformation. In fact, according to CB Insights, funding in store management technology grew in the second quarter, rising 25% sequentially to $3 billion, compared to $2.4 billion in the first quarter.

According to a Deloitte report by Rob Harrold and Adam York, retailers can still benefit from innovations in convenience and may want to consider in-store personalization to differentiate themselves in the marketplace.

What types of technology are bringing convenience and personalization to the in-store experience this year? Which ones are likely to stay?


Buy online, pick up in store services are still sought after even as pandemic restrictions have eased. In March, Insider Intelligence data predicted that U.S. shoppers will spend $95.87 million On BOPIS this year – up 19.4% year over year.

BOPIS, sometimes called click-and-collect, It appears to be a win-win during pandemic restrictions, as shoppers can support brick-and-mortar stores without having to spend time in closed public spaces.

The holidays have the potential to show the strength of BOPIS.39% of shoppers expect BOPIS to make up 50% or more of their purchases this season, according to Report shared by Bluedot with Retail Dive.

That said, overall interest has declined since 2020. According to Bluedot, about 78% of shoppers plan to use BOPIS in some way this season, down slightly from 81% in 2020.

Not all consumers are more likely to use that option, though.Millennial Men in Urban Environments More likely to use BOPIS, according to Morning Consult.higher income shopper Families are also more inclined to use this method of purchase.

While several retailers have added BOPIS and reported positive results from the service — including Target, Sally Beauty and Office Depot — others have just joined. Wubao released its own buy online, pick up in store plan last month.

BOPIS requires technology or systems to be effective and successful for all parties involved, a focus for many retailers.

Lokesh Ohri, head of Deloitte’s digital practice, told Retail Dive that retailers are “starting to think about productivity, efficiency and cost that everyone cares about most”. “All the technology involved in buying online, picking up in store and doing it effectively at the store level, whether it’s picking in the front desk or picking in the back room… has always been around and is expanding rapidly.”

2. QR code

That weird little black and white square that looks like a Rorschach test? Yes, retailers — not just restaurants — are using these.

QR codes are square barcodes that can be scanned with a phone camera to lead to more information or payment portals.The technology is actually invented decades agobut quickly gained adoption during the COVID-19 pandemic, when menus and person-to-person payments were put on hold.

“It’s everywhere in the market,” Ohri said. “But if you and I talked about it seven years ago, QR codes didn’t have all the hype.”

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