Affordable and trendy eyewear: Local business soars in popularity

Everyone who wants luxury wants less. >> If eyes are the gateway to the soul, then glasses are the gatekeepers. >> You have to be bold, brave, show up and face obstacles every day. >> These self-affirmations are in the DNA of NEUROLOGY EYEWEAR and its creator, JONATHAN SEVERE. >> When I create it, it has to be when I need to be bold, brave and different. >> He is the child of Haitian immigrants and his first family to own a business. >> I got into this field because I wanted to create some affordable luxury items for everyday people. >> Extreme luxury is reflected in the quality of the frame and your belief that you should look luxurious even when you’re saving money. >> What makes you feel luxurious is that it is comfortable and durable when you wear it. Five-dollar glasses, no worries, but it’s clear that in three months you’re going to need a new pair. >> Do these glasses have a name? >> Yes. In fact, this one is called BOLD BABE and I think it will look good on you, so I suggest you try it on. >> These are the top few on my list. >> I know. >> These feel great. How much do these retail for? >> or $85. Everything we have is under $90. You look fine. >> Each frame has its own name to match your mood, from Bold and Bold to my next pick, Bold. >> These were one of the first original frames when I started this company. >> That’s all I’m going to say. Be bold. I like. >> These are the feelings I see in Us Weekly and celebrities. It just makes a statement. After we found a set of courses, the question was when to wear them. >> Thoughts on wearing sunglasses without the sun. I do. I actually put bold celebs in a lot of places. >> I don’t get it, there’s no sun in it, but people wear it, so it’s strictly fashion. >> When you walk, it’s like oh, that person is famous. That’s the whole idea. >> Each frame has a sentence, your shade, your story printed on it. The SEVERE story is that you don’t have to pay a million bucks to look like it. I want to see those on you. I think those look good. Yes, that’s you. >> JONATHAN SEVERE says his company’s name is a made up word. It represents the boldness and style of his stylish eyewear which I think is fantastic. >> The name is trademarked and JONATHAN does the marketing, so it’s no surprise that people get excited about sunglasses. something bold. This is the chronicle for tonight. Thank you for joining us. I’m Shanna Seymour. >>

Affordable and trendy eyewear: Local business soars in popularity

Niraji Eyewear is loved by fans for its high quality and affordable price

Updated: January 12, 2023 8:30 PM ET

Niraji Eyewear offers lightweight and durable eyewear at affordable prices.

Needham, Massachusetts —

Niraji Eyewear offers lightweight and durable eyewear at affordable prices.