RTIH rounds up the top retail system deals, launches, deployments and pilots from the past 7 days. These include Sweatcoin, Krispy Kreme, Wakefern Food Corp., Zippin, Żabka Group, Panda Express, and PriceSmart.
Khan currency
Sweatcoin partners with MoEngage to increase customer engagement.
Sweatcoin counts users’ daily steps and rewards them with its in-app currency “sweatcoins” which can be accumulated and used to buy products (much like consumers can collect and redeem airline miles), donate to charity or exchange cryptocurrency bidding
To expand its offerings into new international markets, including South America, India, Asia and Africa, it wanted to double down on its lifecycle marketing process.
Previously, email and push notifications were manually configured in their legacy systems, which not only proved to be a time-intensive endeavor involving multiple members of the development, design and marketing teams, but also delivered unsatisfactory results.
Sweatcoin has chosen to partner with MoEngage and will leverage the solution’s customer engagement platform, which uses artificial intelligence to gain insights into consumer behavior.
Donut
Krispy Kreme is launching SADvert, a light-up billboard designed to help lift the mood of Brits this month.
Created by PR and social agency Good Relations with support from VCCP Media, Open Outdoor and Clear Channel UK, it was developed based on research by Krispy Kreme which revealed that one in five Brits admit that each person gets no more than 15 minutes a day in January.
Constructed in Salford, the 3D billboard features a giant decorative donut with SAD lights inside, from the brand’s new 195-calorie range, to launch Krispy Kreme’s creative platform, Joy Unboxed.
With the push of a button, it dispenses light therapy to passers-by.
Wakefern Foods
Wakefern Foods has opened its pantry, Workers’ checkout-free convenience store on the Edison campus in New Jersey uses Trigo technology.
This uses computer vision with an array of cameras and shelf sensors to identify products people pick up.
Wakefern was the first US company to test Trigo technology, which has been deployed by several retailers in Europe and the UK, including REWE and Tesco.
Zabka Group
Żabka Group went live at NRF 2023 in New York last week.
Żabka Nano, an autonomous store concept that has been in development for over a year and a half under the umbrella of Żabka Future, was presented at the Microsoft booth.
Tomasz Blicharski, Executive Vice President and Managing Director of Żabka Future, said: “Participating in this prestigious event is not only an opportunity for us to forge new partnerships, but also to showcase Żabka as one of the most innovative companies in the global retail industry. “
“Warsaw has become the world capital of independent stores because of our concept, so I’m delighted that we had the opportunity to present this project to a global audience.”
“We want to show how new technologies we develop with our partners can make life easier and save customers time.”