bartaco recognized as top technology leader with MURTEC Breakthrough Award in Hospitality Technology

Fast casual taco chain has been recognized as a technology leader with OneDine’s innovative ordering platform

Plano, Texas, November 8 August 2022 /PRNewswire/ — At last week’s MURTEC Executive Summit, by hotel technology, Scott LawtonCo-founder and CEO Bar Tacosaccepting the 2022 MURTEC Breakthrough Award on behalf of the bartaco brand.

The MURTEC Breakthrough Awards recognize restaurant companies that have demonstrated outstanding achievement in operations and guest-facing technology.

At bartaco, a popular taco chain that serves upscale street food, customers place their orders using a QR code.This contactless ordering technology is powered by A meal and used in all locations. This “on-call” model enhances guest presence, allowing employees to focus on the guest experience and creating a memorable brand affinity. OneDine technology combined with the passion and dedication of the bartaco team earned this award.

“This is an incredible honor for our brand and team,” he said Scott Lawton, co-founder and CEO of bartaco. “We’ve been able to leverage technology to create a more human experience. Working with OneDine has allowed us to craft this technology to perfectly align with the brand and our values. Since we launched our ‘Hospitality on Demand’ program, OneDine has felt Like a member of the bartaco team.”

“We couldn’t be more excited to partner with bartaco,” said OneDine founder and CEO Rom Krupp. “The bartaco experience exemplifies our mission at OneDine – true guests control their access. We are honored to be recognized for this mission and its embodiment at bartaco hotel technology at their MURTEC Executive Summit. ”

The “On Demand” model allows guests to sit at a table, scan a QR code, and immediately start ordering. At the end of the meal, guests can pay by check using their mobile phone. This business model leads to higher employee retention, satisfaction, increased revenue and lower costs.

About the bar tacos: bartaco is inspired by beach culture Brazil, Uruguay and the south California, offering upscale street food with a coastal vibe.For more information on bar tacos, visit

About OneDine®: OneDine® is the most comprehensive digital dining and commerce solution for ordering, secure payments and guest intelligence. OneDine is proud to Plano, Texas Built by innovators with decades of experience in the hospitality industry.To learn more, visit


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