Charleston, Utah firm merges to form property tech firm > Charleston Business Journal

Charleston-based BoomTown, a cloud-based sales and marketing automation platform serving real estate professionals, and Inside Real Estate, a high-growth independent real estate software company, have merged to form a residential real estate technology company.

The merger creates a residential real estate software and services provider across product and customer segments, according to a BoomTown press release. Post-acquisition, Inside Real Estate will help top-performing franchises, agencies, teams and agents manage their businesses more effectively by providing technology, services and an ecosystem of partners from a single source, according to the press release .

Inside Real Estate’s Joe Skousen will continue as CEO, leading an executive team comprised of industry veterans from Inside Real Estate and BoomTown, including BoomTown’s Grier Allen as chief strategy officer and Nick Macey as president, the release said .Company headquarters are in Salt Lake City, Utah, with offices in Charleston and Carlsbad, California, and employees throughout the United States

“This is the first day of an exciting new chapter for BoomTown and our customers,” BoomTown CEO Greer Allen said in the release. “Joining Joe and the talented Inside Real Estate team enables us to continue our shared mission to serve the real estate industry with world-class technology and service. With a clear vision for the future, we look forward to accelerating the pace of innovation and driving growth for our clients and success.”

Inside Real Estate, which works with more than 400,000 real estate professionals, and BoomTown, which serves more than 100,000 real estate professionals, will bring together the breadth and depth of each firm’s award-winning technology solutions, top-tier customer support and service, and the news According to the draft, this is one of the largest and most engaged communities of top real estate professionals.

The merger creates a combined portfolio of back office solutions, including CORE Back Office, Brokermint and Inside Real Estate’s recent acquisition of AmpStats, the release said.

“I applaud Grier and the BoomTown team for what they have built and accomplished with clients over the past 15 years,” Skousen said in the release. “Our companies share a common DNA and are focused on delivering real results for each client every day. We will deliver an unrivaled experience for each user, from individual agents, to top performing teams and large teams, to powerful national corporate brand. Our first job is to be a technology partner to our customers – and this combination reinforces that commitment.”

According to the press release, Houlihan Lokey acted as exclusive financial advisor to BoomTown and Piper Piper LLP (USA) served as legal advisor.

Contact Jason at 864-568-7570.

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