Fiserv Forum Eliminates Checkout Lines at New, Tech-Enabled ‘Just Walk Out’ Stores

MILWAUKEE (CBS 58) — The Bucks host the Cleveland Cavaliers on Wednesday night, Nov. 11. 16.

The first store in Wisconsin to support “Just Walk Out” technology brings a whole new fan experience.

The technology detects which items a shopper has selected and automatically charges the credit card they inserted when they entered the store when they leave the store.

Shoppers can also pay through their Amazon accounts.

The store – The Market by Michelob ULTRA – is located in the main lobby of the 119th arrondissement.

“Amazon’s Just Walk Out technology and Amazon One are designed to eliminate checkout lines and give fans a fast, seamless shopping experience,” said Dennis Williams, senior vice president and general manager, Fiserv Forum. “The Market by Michelob ULTRA is another reminder that Fiserv Forum is continually raising the bar for a world-class experience, and we’re excited to be the first location in the state to introduce this new shopping experience.”

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