The popularity of QR codes has seen many ups and downs in its nearly 30-year history, but with the need for contactless menus and transactions during the pandemic, barcode technology is making a big comeback. From 2018 to 2020, the use of QR codes has increased by 96%, and many of the top real estate agencies around the world have noticed this.
With Internet listings now the primary way to search for homes, the ease and speed of QR codes make this once-forgotten technology more valuable than ever.
Here’s how top agents use this simple yet effective tool to connect with clients.
clear and simple checklist
Previously, one of the main downsides of QR codes was that the entire population didn’t know how the technology worked, but RETSY co-founder Chris Morrison said that has changed dramatically since the pandemic Variety. “I went to a restaurant with my not-so-tech-savvy mum and I saw her order a glass of wine with ease by scanning a QR code. That’s when I realized that there must be more people who know how to use this technology than before .”
It was this realization that helped Morrison found RETSY and develop the proprietary technology that would define Scottsdale’s brokerage business. “We use QR codes on almost every listing. What it does is give consumers easy access to the information they want without all the extra hassle. No agents nagging you for months, no 1- 800 recordings, no empty flyer boxes. Just scan and you have everything you need.”
For Private Property Global director Tracey Atkins, QR codes not only make listings more accessible, but more engaging. By removing unnecessary text from the listing, Atkins said, “We look less like we’re selling a home on the market and more like we’re selling a home to the market.”
The Melbourne-based marketing specialist added, “We just use images, addresses and QR codes and then take them to a video where they can gain a deeper level of understanding and engagement.”
Tried and true methods meet modern technology
Most agents know that sometimes the traditional ways of connecting with clients—such as newspaper ads, billboards, and cards—work best. However, for Catherine Bassick of Bassick Real Estate Advisors, a few updates to these methods can make all the difference.
“I send out postcards about upcoming properties and properties that have recently sold, and I include a QR code that allows people to go directly to the property website instead of having to go through a few steps to find it.”
Atkins said PPG used QR codes as well as more classic advertising tactics in its marketing of the famous Melbourne mansion Namarong. “We ran a large campaign that included the use of QR codes with a national newspaper, and it was a powerful way to leverage that medium and an opportunity to further tell the story.”
Proxy Intel with ease
The convenience of QR codes applies not only to homebuyers but also to agents, Morrison said. “When someone sees a property they like, they can scan the real estate sign, and now we as an agent can show them not just that property, but other similar properties. We’re working hard to build The perfect ecosystem.”
By using technology such as QR codes, RETSY has been able to attract some of the “top-performing luxury agents who know we have the tools that give us an edge over any type of competition,” Morrison said.
The Morrisons team leader added that the data collected from the QR codes is only used for real estate and real estate.
“A lot of companies will provide a QR code so they can grab your information, but our system is a closed loop and designed for real estate agents.”
make a personal connection
Jim Dolan, owner of CDR San Miguel, said that in addition to connecting homebuyers with listings, the scannable technology helps market his agents and himself.
“We put a QR code on the back of the phone. It’s great, when I go to a meeting or a social event and someone asks for a business card, all I have to do is turn the phone over and they instinctively know what to do.”
The luxury broker went on to say that, unlike physical business cards, digital business cards are more likely to stay in the hands or phones of potential clients. “Most of the time when you get these cards, they end up in your closet. But with the QR code, my information goes straight to their phone, which is a great thing for us. event.”
CDR San Miguel, Private Property Global and RETSY are exclusive member Forbes Global Real Estate, a consumer marketplace and affiliate network of elite brokers selling the world’s most luxurious homes.search The latest luxury listings are here.
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