Will Intent Data Be Central to Marketers’ Needs in 2023? How will leading brands drive impact through conversational experiences? Learn about the latest marketing technology and marketing highlights, and a quick peek at what experts are predicting for the new year:
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MarTech’s Weekly Quote!
Technologies that provide intent data are also important to marketing programs because they can equip sales teams with more enthusiastic buyers. With this technology, marketers can fine-tune their positioning and go-to-market strategies to reach more valuable customers.
— Liz Carter, Chief Marketing Officer, Reputation
Top MarTech News This Week: Dec. 19-Dec. 23
MarTech QnA with Experts
Sticking with the data, another key digital advertising practice is third-party versus first-party data. While marketers are becoming increasingly comfortable with applying third-party data to their marketing campaigns, first-party data feels still in its early days. I say this because a lot of marketers are still figuring out how to structure their first-party data and how to put together the architecture needed to support that strategy. –James Shears, Senior Vice President and General Manager, BLOCKBOARD
MarTech articles on conversational commerce, reputation management, first-party data, and more!
Missed the latest episode of the SalesStar Podcast? Listen here for a quick listen!
Episode 146: The Bazaarvoice Growth Story with Bazaarvoice CMO Zarina Stanford
Episode 145: Changing the Face of Sales with Zeitworks VP of Sales and Partnerships, Mark Wright
Episode 144: What Drives Better B2B Performance: Rachel Clap Miller – VP of Marketing and Digital Engagement, Ascender by Force Management