San Diego-based public relations firm c3 Communications, launched in January. On January 3, 2000, Joice Truban Curry reported that the company had begun its 23rd year in business, announcing five new clients. The company now supports:
- BlueBridge Alliance, a Seattle-based nonprofit, funds law enforcement officers willing to pay for random acts of kindness, including assistance with food, shelter, clothing, fuel, car repairs and transportation.
- SDSU CyberTechnology Academy offers cybersecurity certification courses in AI cybersecurity, cyber and risk management, cloud security and governance, healthcare cybersecurity, and ethical hacking.
- On January 1st, Fit Expo, the largest fitness event on the West Coast. Held at the Los Angeles Convention Center on the 14th and 15th.
- Hot Wheels Monster Truck Live, a special event in select cities in California in 2023.
- The five-day IDEA World Congress, taking place July 12-15 in Los Angeles, is expected to attract more than 14,000 national and international personal trainers, group fitness trainers and mind-body nutrition professionals.
Curry, president and CEO of c3 Communications, told the San Diego Times, “Every January, I feel very humbled and grateful. Doing things, and also love giving back to the community, and public relations is the perfect way to do that. I’m really excited about what’s coming up with us and the industry.”
c3 has been named a top PR agency by Expertise.com, Upcity.com and DesignRush.com. Recipient of over 25 awards from the Public Relations Association of America, including 3 National PRSA Silver Anvils, c3 is a member of PR Advisory Group, a national network of senior public relations and marketing consultants representing the top markets in United States and Puerto Rico.
Current clients also include the Lions Club of Downtown San Diego, Rincon Reservation Road Brewery, Exclusive Collections Gallery, N8iV Beauty, Imprint, San Diego Police Foundation, and the San Diego Boat Show.
Pro bono service provided to The Salvation Army of San Diego, San Diego Street. The September 2023 St. Jude Children’s Research Hospital Walk Run and the San Diego-Empire County Chapter of the Alzheimer’s Association in memory of Curry’s late father, Andy Truban.
Grant Wright appointed as IPRN North America Chair
(W)right On Communications, a San Diego-based PR firm, announced that CEO Grant Wright has been elected as the North American Chapter President of the International Public Relations Network, a global organization headquartered in Europe.
IPRN’s North American chapter has nine member marketing agencies, including (W)right On, representing the United States, Canada, Mexico and Puerto Rico. Grant’s two-year term will last until 2024.
In addition, Wright was appointed to seven members of the IPRN Executive Committee, including representatives from Saudi Arabia, Brazil, Spain, Portugal, Colombia, Puerto Rico and Germany.
“I am deeply honored and look forward to helping lead the world in public relations excellence,” Wright said. “Each IPRN agency is led by owners who are closely related to their clients. The firm’s focus on service and focus on strategy and creativity allows each region to achieve extraordinary results, so when one IPRN agency leverages another When coming to support a client need or project, we all know that thinking and working will be held to the same high standards as our own.”
Founded in 1995, IPRN is a global network of 50 independently owned and managed communications and public relations agencies in more than 40 countries. The other four global chapters of IPRN represent Europe, Latin America, Middle East-Africa and Asia Pacific. In 2021, WOC joins as a San Diego member institution of IPRN.
(W)right On was founded in 1998 and has offices in San Diego, Los Angeles and North Vancouver, British Columbia.
The biggest advertising stories of 2022
In 2022, the advertising industry has experienced inflation, layoffs and the challenges of returning to the office. Additionally, advertising executives are forced to respond to various news events affecting the marketing industry. Here are some of the biggest advertising-related events of 2022, according to industry trade publication Advertising Age.
- TwitterElon Musk’s acquisition caused some brands, including Pfizer and General Mills, to temporarily suspend paid advertising on the platform, only to resume it later.
- The Russo-Ukrainian war led agencies and marketers to initially condemn the invasion and stop doing business in Russia.
- The U.S. Supreme Court’s Roe v. Wade decision prompted some ad agencies to announce they would help promote abortions for employees and donate to abortion provider organizations.
- The World Cup’s massive global TV audience (roughly 5 billion viewers, almost two-thirds of the planet’s population) is too big for some brands to compete in a same-sex marriage and homosexuality are illegal, or in the Gulf Migrant construction workers building stadium in country Qatar die.
- When Netflix and Disney launched streaming ad tiers to compete with Paramount and HBO, new advertising opportunities were created.
- The recession has led to layoffs at many high-profile companies, including CNN and Peloton. The tech sector has been hit especially hard, with Meta cutting more than 11,000 jobs in November.
- Some agencies are having a hard time returning to the office as some employees learn to prefer a work-from-home lifestyle.
- Retail media networks continue to grow in 2022, with retailers becoming ad sellers and buyers. Target, Amazon, Walmart, Kroger and others use their consumer data to help other brands target potential customers. Other players include delivery companies DoorDash, Grubhub and Uber Eats.
How $8.2 Billion Was Spent on Midterm Election Ads
Marketing research firm Kantar and its campaign media analysis group reported that $8.2 billion was spent on political advertising during the midterm election cycle in calendar year 2022, which includes the primaries and the November election period.
Broadcast TV led the way in tracked media spending with $4.3 billion, up from $3 billion in the last mid-cycle four years ago, Advertising Age reported.
Cable and satellite TV advertising totaled $1.4 billion ($1.2 billion in 2018). Google and Facebook brought in $1.2 billion in revenue, while streaming brought in $1 billion for the first time. Radio’s grant is $300 million.
In the Senate race, five of the November races passed the $100 million mark, including Georgia ($200 million), Pennsylvania ($163 million), Nevada ($121 million), Arizona State ($112 million) and Wisconsin ($107 million). Ohio and North Carolina each dropped less than $80 million. Georgia’s runoff election in December added another $70 million in new spending to that race.
The biggest advertisers in the Senate are the Senate Leadership Fund, a Republican super PAC, and the Senate Majority PAC, a Democrat.
GOP PACs are active in eight states, including Georgia, Pennsylvania and Ohio, but did not support the defeated Blake Masters in Arizona. The PAC cost nearly $200 million.
Democratic PACs spent $128 million in six states, including Pennsylvania ($37 million) and Arizona ($28.5 million). The Democratic PAC also ran ads supporting far-right Senate candidates in New Hampshire and Colorado.
In the House of Representatives, Democrats are reported to have about $80 million more than Republicans in the November election.
Among the gubernatorial races, the top payouts include Georgia ($66 million), Nevada ($64 million), Texas ($64 million) and Florida ($62 million).
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears every Monday in the San Diego Times.