Shekel’s New Smart Cart Weighing Technology Takes Self-Checkout to the Next Level

Smart Cart simplifies the shopping experience for consumers while improving the efficiency and safety of retail store management

New York, NRF 2023 — News Live — Shekel Scale

Shekel Scales (ASX: SBW), a leader in advanced weighing technology, today launched its smart trolley weighing solution, extending its market-leading portfolio of retail technology solutions. Shekel’s smart cart technology enables a first-of-its-kind frictionless shopping solution that simplifies the shopping experience for consumers and improves safety and trade legality for retailers. The solution weighs fresh produce and packaged items and meets the retail market’s need for automatic product identification as the basis for autonomous and frictionless retailing. Additionally, a recent consumer survey commissioned by Shekel found that 74% of respondents were very likely or likely to try a smart cart if they had the option.

Nir Leshem, CEO of Shekel, commented: “Shekel’s smart trolley weighing technology truly represents the next technological advancement in the retail smart trolley segment, which is expected to reach over $4.5B by 2027. Our holistic solution for safety and legal Scenario – trade shopping can be identified and measured with great speed and accuracy, while collecting valuable data to support customer needs. As a result, retailers save time and money.”

Shekel’s smart cart technology is a flexible and powerful frictionless shopping solution that increases the efficiency and safety of retailers’ daily operations. Comprising secure scales and Shekel’s product identification technology, the Smart Weighing System measures and identifies fresh produce and packaged items at high speed with exceptional accuracy. These features allow retailers to reduce losses and self-checkout errors, and greatly improve the checkout process and the overall shopping experience for customers.

Leshem continued: “Shekel’s smart cart weighing solution is facilitating a consumer-led transition to frictionless 2.0 retailing and truly autonomous shopping. When customers shop, Shekel’s smart cart system automatically carts and weigh them quickly and accurately. Shoppers can simply select their products and walk out the door without waiting in long lines at the checkout.”

Smart trolley technology features a plug-and-play configuration, ensuring the solution can be installed on all common shopping cart designs and can be retrofitted to existing trolleys in less than a minute by installing an NTEP approved scale on the built-in trolley mechanism . The modular SKU identification feature is based on Shekel’s legal trade scale, utilizing the company’s proprietary big data and AI algorithms, and a proven system for learning the weight distribution of grocery products. The solution also captures valuable data that can be used for analysis to help retailers meet current demand and predict future demand from consumers.

Shekel’s comprehensive retail technology offerings, including the new Smart Cart solution, will be on display at NRF 2023 Breakthrough in booth #4045.

About the Shekel Ratio

For the past five years, Shekel Scales has been an innovation leader at the forefront of the global digital weighing industry. The company’s advanced weighing technology is installed in nearly one million retail points of sale worldwide.

Shekel has developed the patented “Product Aware Technology” which provides a unique combination of sophisticated software, Artificial Intelligence (AI), Internet of Things (IoT) and advanced algorithms. The technology is embedded in a range of products used in retail, medical and industrial markets.

Shekel is headquartered in Israel with offices and manufacturing facilities around the world. For more information, visit and follow the company on LinkedIn.

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