Shanghai, October 20 February 2022 /PRNewswire/ — VETRESKA FUTURE PET FOOD, Singapore– A subsidiary of VETRESKA, a leading pet lifestyle brand in China, recently received a $50 million Strategic investment from Quest FoF, the VCC of a large pan-Asian agri-food group. Earlier this year, VETRESKA’s parent company also announced it had closed three funding rounds, raising an undisclosed eight-figure dollar over two years. The strategic investment allows VETRESKA’s creativity and brand awareness to now be complemented by the upstream base of its new investors.
Co-founder and CEO of VETRESKA Donald King said: “We are delighted to receive this level of recognition from our experienced investment partners. Since its inception in 2017, VETRESKA has achieved strong growth globally. Today, as we stand at the next step in the company’s growth On the precipice, we believe this new joint venture will not only be a catalyst for us to move forward, but also an ideal vehicle for us to effectively address past upstream deficiencies. Our pet supplies and pet food businesses will be split into two separate entities , each team will be led by a more focused and professional team, giving us greater operational dynamism as we look to the next five years.”
Tandip Singh, Consultant of Quest FoF, said: “After an in-depth analysis of the global high-end pet food and supplies industry, VETRESKA stands out among many pet brands with its forward-looking product concept and precise insight and understanding of the pet food and supplies industry. The partnership between VETRESKA, a branding and marketing specialist in the pet industry, and Quest FoF, which has strong ties to a leading pan-Asian industrial agri-food company dedicated to upstream feed production and farms across all essential proteins, will provide the entire The pet industry brings a new dimension Asia-Pacific area. “
Comprehensive upgrading of the industrial chain
Following this strategic investment, VETRESKA’s pet supplies and pet food divisions will be split into two separate businesses.According to the group’s roadmap for the next phase of growth, the new Singapore Subsidiary VETRESKA FUTURE PET FOOD will fully manage the pet food business as part of the company’s multi-brand portfolio. Through this new business and organizational reorganization, the group is able to make its management more efficient, its brand and product distribution more targeted, and its range of pet food and supplies to global consumers more comprehensive and professional.
In addition, VETRESKA will use its strategic partners’ rich resources in global food raw material procurement, production, processing, etc. to build a high-quality overseas pet food supply chain system, and promote research and development through cooperation with well-known enterprises.Research and academic institutions, including professional veterinary channels Singapore and veterinary institutions of the world’s top universities. Combining new trends in the pet food industry with the latest research findings in animal nutrition and animal behavior, the company is developing a more comprehensive product matrix to meet the feeding needs of consumers around the world.
Rapid expansion of global business
The first three funding rounds earlier this year fueled VETRESKA’s rapid expansion and growth in global markets.In August this year, VETRESKA established overseas headquarters SingaporeBuild a strong team focused on business development, direct-to-consumer (DTC) operations, branding and marketing aimed at connecting its core business and supply chain capabilities China its global brand expansion plans.In the same month, VETRESKA opened New York Office and participated in SUPERZOO, the largest pet trade show in the United States.
In 2022, VETRESKA’s online business, including its North American market website and Amazon flagship store, is growing rapidly.The company works with major retail chains and department stores in many countries, especially in North America, Southeast Asia, Japan and South Korea, paving the way for the company’s next stage of overseas business expansion.
For more information, visit https://vetreskanyc.com/
Founded in 2017, VETRESKA is a fast-growing pet lifestyle brand China.VETRESKA draws inspiration from all things that aim to make human life more pleasant and comfortable, and strives to provide pet lovers with products that incorporate fun and practical designs, allowing them to share the joy and life of life with their pets.
Since its inception, the brand has developed a range of popular products that have become best-sellers, including soilless cat grass, oasis cactus cat tree, watermelon kitten and bubble pet cart.
From 2021 to June 2022, VETRESKA completed three rounds of financing, of which the B3 round was led by Altra Capital, and Bojia Capital invested heavily. The B2 round was fully subscribed by the existing shareholder Clearvue Partners, and the B+ round was exclusively invested by the existing shareholder Bojia Capital. In 2020, VETRESKA raised $20 million In the two rounds of financing, the B round was led by private equity firm Clearvue Partners, while the A2 round at the beginning of the year was led by Huachuang Capital, followed by SIG China, which was oversubscribed in the A+ round of financing. Earlier investors include Galileo Ventures, IDG Capital and Hejun Capital.